123 Fresh / Grid2 International
Art Direction, Design, Copywriting, Brand Strategy & Story
Naming & Identity, Environmental Graphics, Uniform Design, Packaging
123 Fresh was a concept that our team at Grid2 created so that this Shanghai grocery chain would stand out from their competitors. To make the shopping experience unique yet simple, we created a labeling system that identified the packaged food quickly and created an environment targeted to individuals that didn’t have time to cook a full traditional Chinese meal.
