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Feeding America Concept / Interbrand

Art Direction, Brand Development, Design
Proposed Identity (Rebrand), Proposed Brand Extensions


This concept, although not chosen, emphasizes Feeding America’s servicing of both rural and urban communities across the country. The logo I created with a raised sun, rainbow and soaring bird suggest a feeling of hope. The words FEEDING AMERICA rest on top of a seal that visually supports the growth and need of the mission.