'Lakota' / Devries PR / BorsaWallace
Art Direction, Design, Brand Story, Copywriting, Photo Direction
Proposed Editorial Concept, Illustration
Many woman deal with SUI, Stress Urinary incontinence on a daily basis. Proctor & Gamble noticed a lack of discussion regarding this subject among women and in the media. This brochure was created to outline the issues and facts regarding SUI in 350 seeding kits distributed to health and beauty editors across the country.
