Southard Mattress / Grid2 International
Art Direction, Design
Identity, Print
Southard Mattress is a 150-year-old company that wanted to go back to the basics. Great service, the best materials, environmental conscientiousness.
By focusing on their product being organic from the start, I created a logo that represented their commitment to being green, while keeping the look of small upscale boutique.
http://www.wjsouthard.com/
