Aera re-branding

I oversaw creative direction for the Aera consumer-facing brand and our affiliated Prolitec B2B brand, operating at both strategic and executional levels. I was instrumental in establishing an in-house department dedicated to managing seasonal product launches, with a focus on developing sustainable packaging solutions. Additionally, I successfully revamped the digital creative strategies for both Prolitec and Aera, breathing new life into their branding efforts.

This work was completed during my tenure as Creative Director at Prolitec.
Fragrance Product Development: Firmenich, Sandra Barvaux Digital Strategy: Beatrice Spaine Marketing: Kelsey Aanerud, Natasha Kocharov, Candice Holback  Fragrance Product Development:  Firmenich, Raymond Matts, Sandra Barvaux Illustration: Jordan Kay Photography: Scott Armstrong Pitts Styling: Callie Myers Design: Joanna Price, Production: Max Airborne, Juan Moncada  Copy: Ben Kinney, Bruce Lee, Allison Rusen  Packaging Design: Stephen Gould Development: Brian Perry, Vectorform

The Simplicity Collection launch helped us achieve our goals of building overall brand awareness, grow our social media community and position Aera as a luxury fragrance brand, specifically the smart home fragrance device. To do this we kicked off an integrated social media and PR/Influencer strategy. In addition, we drove engagement and new customers through partnerships with influencers and like-minded brands. After we generated engagement Aera’s website traffic, prospects and leads, current customer sales, multiple fragrance capsule purchases all increased.