Fig. 1

Mother’s Day launch promo. Get in touch to see more or visit Aera ↗

BACKGROUND

This work was completed during my tenure as Creative Director at Prolitec. VP of Marketing Sandra Barvaux lead this work with myself, Candice Holback, Juan Moncada, Armstrong Pitts Studio, Callie Meyer and more.

I provided creative direction from both a strategic and executional level for the Aera consumer facing brand and our backing Prolitec b2b. While also building the in-house department to handle seasonal product launches, creating more sustainable product packaging and re-branding both Prolitec and Aera's digital creative strategy.

Design issue

To put together a co-hesive look and feel that mirrored the Aera brand for our Mother’s Day launch, while also planning a design that could extend further into the next quarters within a limited budget and timeline.

For a product launch, all media needs to be considered. The product itself includes labeling, packaging, an app screen to control the scent intensity from the diffuser, website heros and all digital marketing (ad banners & social) as our product is only sold on-line.

This work was completed during my tenure as Creative Director at Prolitec.
Fragrance Product Development: Firmenich, Sandra Barvaux Marketing: Natasha Kocharov, Candice Holback Fragrance Product Development:  Firmenich, Raymond Matts, Sandra Barvaux Production: Juan Moncada  Copy: Allison Rusen  Packaging Design: Stephen Gould Development: Brian Perry, Vectorform