The Simplicity Collection

Photography: Armstong Pitts Studio Styling: Callie Meyers

INSPIREd by FAMILIAR SCENTS

Aera Simplicity Collection is designed for home spaces to elevate the every day by creating a
comfortable feeling in your home with familiar scents that are loved and never disappoint. 

STRATEGY

This was my first fragrance collection launch for Aera. The visual goal was to showcase the ‘simple’ yet ‘complex’ ingredients in every fragrance blend. The VP of Marketing, Sandra Barvaux and I collaborated with Scott Pitts, Callie Meyers and Jordan Kay to create this artistically beautiful concept in photography and illustration form.

This work was completed during my tenure as Creative Director at Prolitec.
Fragrance Product Development: Firmenich, Sandra Barvaux Marketing: Natasha Kocharov, Candice Holback  Fragrance Product Development:  Firmenich, Raymond Matts, Sandra Barvaux Illustration: Jordan Kay Photography: Scott Armstrong Pitts Styling: Callie Myers Production: Max Airborne, Juan Moncada  Copy: Ben Kinney, Bruce Lee, Allison Rusen  Packaging Design: Stephen Gould Development: Brian Perry, Vectorform

Illustration: Jordan Kay