Aera re-branding

I provided creative direction from both a strategic and executional level for the Aera consumer facing brand and our backing Prolitec b2b. I built the in-house department to handle seasonal product launches, creating more sustainable product packaging and re-branding both Prolitec and Aera's digital creative strategy.

This work was completed during my tenure as Creative Director at Prolitec.
Fragrance Product Development: Firmenich, Sandra Barvaux Digital Strategy: Beatrice Spaine Marketing: Kelsey Aanerud, Natasha Kocharov, Candice Holback  Fragrance Product Development:  Firmenich, Raymond Matts, Sandra Barvaux Illustration: Jordan Kay Photography: Scott Armstrong Pitts Styling: Callie Myers Design: Joanna Price, Production: Max Airborne, Juan Moncada  Copy: Ben Kinney, Bruce Lee, Allison Rusen  Packaging Design: Stephen Gould Development: Brian Perry, Vectorform

The Simplicity Collection launch helped us achieve our goals of building overall brand awareness, grow our social media community and position Aera as a luxury fragrance brand, specifically the smart home fragrance device. To do this we kicked off an integrated social media and PR/Influencer strategy. In addition, we drove engagement and new customers through partnerships with influencers and like-minded brands. After we generated engagement Aera’s website traffic, prospects and leads, current customer sales, multiple fragrance capsule purchases all increased.